Meet Shah

Product designer with 9 years of end-to-end experience across Fintech, Banking/BFSI, AdTech, HRTech, and Enterprise SaaS. First design hire at two companies, built design functions and cross-border teams from scratch, and shipped products in markets with no prior precedent. With a product-owner mindset, influences roadmaps, balances short and long-term priorities, and ties design decisions to user behaviour and business goals. Research background spans 100+ generative interviews across regulated banking, eCommerce, and enterprise SaaS. Computer Engineering background enables fluent collaboration with engineering teams and now integrates AI-native tools across the full design and research workflow.